This Award is presented to the most innovative nomination in the field of creative content development for media / entertainment / infotainment. Any application software, hardware, or its combination that relates to the process of combining text, sound, pictures, and videos, to create a diversion that holds the attention (entertainment), in the form of multimedia, Infotainment, Immersive and interactive e.g. the technology innovation to develop advanced human characterization and socialization. Including in this category is the application aforementioned through internet medium and mobile devices delivery. (Any application software, hardware or its combination that provides management and technical support to the news, entertainment and marketing industry such as television broadcasting, radio broadcasting, cinema, live entertainment, publishing, newspaper, and internet news. This category does not include computer/mobile games, animated or computer-generated features or movies.)

This Award is presented to the most innovative nomination for developing ICT solutions for the support of the Tourism and Hospitality industry.( Any application software, hardware, contents, or its combination that supports tourism and hospitality including transport services, food and beverages, tours, informational systems for retail outlets, accommodation, recreation, medical and eco-tourism, culture, adventure or simply escape and relaxation. )

This award is presented to the most innovative nomination for an ICT solution that enhances retail and distribution related initiatives. Any integrated application software that addresses, support and enables the business process of planning, implementation, controlling the efficient and effective flow, transaction, storage and delivery of goods and services, resources planning, and structured data flows from the point of origin to point of consumption in order to meet customer requirements and equally addressing business issues and requirements of the retail industry. (Application must be, as far as possible, a fully integrated and distributed system that encompass the following modules, namely, POS for Store Management, Centralized Head Office for Merchandising, Inventory Control, Procurement, Accounting & Warehousing and encompassing distribution Management offerings. Over and above this both CRM and Business Intelligence (BI) for Retail would add value but not necessary for this purpose.)

This Award is presented to the most innovative nomination that targets or empowers consumer choice or engagement across all markets in Banking, Insurance & Finance industry. (The product needs to facilitate Digital innovation that enables economic participants to respond rapidly to market requirements, bypassing limitations, for example, logistics etc. )

This Award is presented to the most innovative nomination of projects, products and services that targets or empowers consumer choice or engagement across all Marketplaces including smart home, transactions for properties, good and services.
(The product should be focused on next generation improvement, supporting the development and competitiveness of the marketplace.)

This Award is presented to the most innovative projects, products and services that targets or empowers consumer choice or engagement across Digital Marketing / Advertising domain.
(The products should be focused on next generation improvement, supporting the development and competitiveness of the marketplace.)